We Know Teamwork

We know from experience that when teams are in sync, they produce their best work. For nearly a decade, we’ve provided team management software that empowers organizations to enhance their productivity, satisfaction and impact.

Our Story

5 Dynamics was founded in 2010 with the purpose of maximizing human potential. For nearly a decade, we have delivered on our commitment to guiding teams and organizations toward success. From Fortune 500 companies to leading universities and healthcare organizations, we’ve worked with teams of all sizes to create collaborative cultures and accelerate performance.

Read more about our story

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The Story of 5 Dynamics

“People have preferences as to where and how they show up in the Project Completion Cycle. How can we measure those preferences and use that knowledge to help people become more successful and satisfied?” This question inspired educational psychologist W. Michael Sturm to figure out what influences people’s actions. Mike spent over half of his career developing the tools and methodology that form the foundation of the Simpli5 platform. His 25 years of research and testing on over 10,000 subjects helped to create applications that are beneficial in almost every conceivable business and personal situation.

In 2007, Mike met 5 Dynamics CEO and owner, Karen Gordon, who was running a successful data and telecommunications business at the time. While her company had 1,100 percent growth in three years and appeared on the Inc. 500 list two years in a row, in 5 Dynamics terms she was successful but not satisfied. After seeing the positive impact Mike’s research had on individuals, Karen was inspired to help organizations realize how they could work more cohesively and harmoniously. She founded 5 Dynamics in 2010 after several years of planning and fine-tuning the methodology for enterprise application.

Today, Karen and her team work with Fortune 500 companies, leading universities, healthcare organizations and non-profits to create cultures where people can do their best work, and where cognitively diverse teams are valued. We aim to replace friction and confrontation with collaboration and appreciation, allowing organizations to meet their goals and objectives.

Meet Our Team

  • Karen Gordon CEO

    Photo of Karen Gordon

    Karen Gordon is the high-energy, problem-solving president and CEO of 5 Dynamics. A tireless worker, Karen thrives on helping companies create collaborative cultures that accelerate team performance. …

  • Matt Connell VP Customer Success

    Photo of Matt Connell

    Matt Connell is the action-oriented, personable vice president of customer success at 5 Dynamics. A highly-organized team player, Matt combines empathy for customers and employees with a sincere desir…

  • Ed Gordon VP Products

    Photo of Ed Gordon

    Ed Gordon is the fearless vice president of product at 5 Dynamics. Ed thrives on ensuring his to-do list is empty at the end of the day and helping others achieve the same result. He empowers organiza…

  • Daniel Shockley Customer Experience Manager

    Photo of Daniel Shockley

    Daniel Shockley is the adaptable, analytical customer experience manager at 5 Dynamics. An advocate for understanding and appreciation, Daniel works with organizations to help them meet their goals wi…

  • Emily Lawson Customer Success Manager

    Photo of Emily Lawson

    Emily Lawson is an energetic, charismatic customer success manager at 5 Dynamics. As a genuine people person, she thrives on building meaningful relationships and helping our customers with our platfo…

Karen Gordon
CEO

Photo of Karen Gordon 1. EXPLOREEffortless+2. EXCITEDeliberate3. EXAMINEDeliberate+4. EXECUTEEffortless

Karen Gordon is the high-energy, problem-solving president and CEO of 5 Dynamics. A tireless worker, Karen thrives on helping companies create collaborative cultures that accelerate team performance. Using our Simpli5 platform to drive better results, Karen works to make a positive impact on people’s working lives. As an Author, educator, and entrepreneur, Karen brings to the table over 20 years of experience leading organizations to reach their highest potential. Karen is a two-time Inc. 500 Honoree, former Ernst and Young Entrepreneur of the Year finalist and included in the Dallas Top 25. Louisiana Tech University also named Karen its 2006 Alumnus of the Year in the College of Liberal Arts. In addition to appearing in publications like SWAAY, The CEO Magazine, Business News Daily, Huffington Post, HR Dive, and Entrepreneur, she writes regularly for Money Inc. Karen recently presented at TEDx UT Austin on the topic of The Myth of Difficult People.

Karen splits her time between Austin, TX and Wilton, Maine. When in Maine, she can be found at her lakeside camp enjoying nature with a good book, a glass of wine and her faithful dogs, Rudy and Sunshine. Karen has also served on multiple non-profit boards that share her passions of helping children, animal welfare, and social justice.



Matt Connell
VP Customer Success

Photo of Matt Connell 1. EXPLOREEffortless2. EXCITEDeliberate+3. EXAMINEDeliberate+4. EXECUTEDeliberate+

Matt Connell is the action-oriented, personable vice president of customer success at 5 Dynamics. A highly-organized team player, Matt combines empathy for customers and employees with a sincere desire to help them achieve success and satisfaction with our Simpli5 platform.

Matt joined 5 Dynamics in 2014. He has served in an executive role in organizations for over 20 years with a heavy focus on customer operations, support, service, and success. With excellent people management and coordination skills and detail-oriented budget management, Matt helps drive success and growth as a leader at 5 Dynamics.

Matt likes to spend his free time off the grid with his dog, Leonard. Usually lost in thought, he is a forward thinker and often finds himself pondering the future and exploring countless possibilities. Matt has been volunteering as a prison minister since 2006.



Ed Gordon
VP Products

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Ed Gordon is the fearless vice president of product at 5 Dynamics. Ed thrives on ensuring his to-do list is empty at the end of the day and helping others achieve the same result. He empowers organizations to improve their team’s workflow, experience, and outcomes by implementing our Simpli5 platform.

Ed helped establish the company on day one and assisted in developing business processes for product development, IT, HR, and finance. He has served in an executive role in multiple organizations for over 12 years, including 10 years as the president of GTCI. Ed and his team led the company to 1100% growth in three years and earned GTCI a spot on the INC 500 “Fast Growing Companies in the US” list two years in a row.

Ed is a true nature enthusiast and enjoys outdoor activities such as camping, hiking, boating, and fishing. True to his problem-solving nature, he also enjoys a good crossword puzzle from time to time.



Daniel Shockley
Customer Experience Manager

Photo of Daniel Shockley 1. EXPLOREEffortless2. EXCITEDeliberate3. EXAMINEEffortless+4. EXECUTEDeliberate+

Daniel Shockley is the adaptable, analytical customer experience manager at 5 Dynamics. An advocate for understanding and appreciation, Daniel works with organizations to help them meet their goals with our Simpli5 platform.

Daniel has partnered with Karen Gordon for over a decade, previously elevating customer experience at GTCI and Growing by Design before joining 5 Dynamics. Daniel’s responsibilities have run the gamut, but his attention to detail and his compassionate nature remain. He is critical to keeping our product content uniform, fresh, and evolving while also serving as a customer facing project manager further enabling success and satisfaction.

Daniel’s love for nature drives his interest in photography and his volunteer work as a summer camp counselor. When he’s not outside, he enjoys participating in local theater productions either on stage or behind the scenes. He is also an advocate of continuing education and is interested in areas of language and human behavior, like linguistics, etymology, social psychology, anthropology, cultural studies, and futures studies.



Emily Lawson
Customer Success Manager

Photo of Emily Lawson 1. EXPLOREDeliberate+2. EXCITEEffortless+3. EXAMINEDeliberate+4. EXECUTEDeliberate+

Emily Lawson is an energetic, charismatic customer success manager at 5 Dynamics. As a genuine people person, she thrives on building meaningful relationships and helping our customers with our platform, Simpli5.

Emily is the primary point of contact for many of our enterprise customers. Whether she’s assisting in rolling out software, day-to-day logistics, or executive business reviews, she can do it all! Emily oversees the 5 Dynamics support desk and serves as a project manager for upcoming customer sessions and demos, including handling all logistics and preparation.

Emily loves spending time with her two children and diving into a good book with a cup of coffee and her pug, Napoleon. She also channels her natural social energy into physical activity through CrossFit and hopes to one day trek to the Mount Everest Base Camp.



Careers

Interested in joining the 5 Dynamics team?

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