We Know Teamwork

We know from experience that when teams are in sync, they produce their best work. For nearly a decade, we’ve provided team management software that empowers organizations to enhance their productivity, satisfaction and impact.

Our Story

5 Dynamics was founded in 2010 with the purpose of maximizing human potential. For nearly a decade, we have delivered on our commitment to guiding teams and organizations toward success. From Fortune 500 companies to leading universities and healthcare organizations, we’ve worked with teams of all sizes to create collaborative cultures and accelerate performance.

Read more about our story

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The Story of 5 Dynamics

“People have preferences as to where and how they show up in the Project Completion Cycle. How can we measure those preferences and use that knowledge to help people become more successful and satisfied?” This question inspired educational psychologist W. Michael Sturm to figure out what influences people’s actions. Mike spent over half of his career developing the tools and methodology that form the foundation of the Simpli5 platform. His 25 years of research and testing on over 10,000 subjects helped to create applications that are beneficial in almost every conceivable business and personal situation.

In 2007, Mike met 5 Dynamics CEO and owner, Karen Gordon, who was running a successful data and telecommunications business at the time. While her company had 1,100 percent growth in three years and appeared on the Inc. 500 list two years in a row, in 5 Dynamics terms she was successful but not satisfied. After seeing the positive impact Mike’s research had on individuals, Karen was inspired to help organizations realize how they could work more cohesively and harmoniously. She founded 5 Dynamics in 2010 after several years of planning and fine-tuning the methodology for enterprise application.

Today, Karen and her team work with Fortune 500 companies, leading universities, healthcare organizations and non-profits to create cultures where people can do their best work, and where cognitively diverse teams are valued. We aim to replace friction and confrontation with collaboration and appreciation, allowing organizations to meet their goals and objectives.

Meet Our Team

  • Karen Gordon CEO

    Photo of Karen Gordon

    Karen Gordon is the high-energy, problem-solving president and CEO of 5 Dynamics. A tireless worker, Karen thrives on helping companies create collaborative cultures …

  • Matt Connell VP Customer Success

    Photo of Matt Connell

    Matt Connell is the action-oriented, personable vice president of customer success at 5 Dynamics. A highly-organized team player, Matt combines empathy for customers …

  • Ed Gordon VP Products

    Photo of Ed Gordon

    Ed Gordon is the fearless vice president of product at 5 Dynamics. Ed thrives on ensuring his to-do list is empty at the end of the day and helping others achieve the…

  • Daniel Shockley Customer Experience Manager

    Photo of Daniel Shockley

    Daniel Shockley is the adaptable, analytical customer experience manager at 5 Dynamics. An advocate for understanding and appreciation, Daniel works with organization…

  • Emily Lawson Senior Account Executive

    Photo of Emily Lawson

    Emily Lawson is an energetic, charismatic, Senior Account Executive at 5 Dynamics. As a genuine people person, she thrives on building meaningful relationships and he…

  • Brian Fryer Product Design Engineer

    Photo of Brian Fryer

    Brian Fryer is the enthusiastic designer at 5 Dynamics. His boundless enthusiasm rallies the team around a shared vision of creating delightful experiences for others…

  • Mofeda Dababo Lead Generator and Marketing Specialist

    Photo of Mofeda Dababo

    Mofeda Dababo is a cheerful Lead Generator and Marketing Specialist for 5 Dynamics. She is a creative thinker who combines opportunities with resources to achieve res…

  • Sydney Anderson Product Development Intern

    Photo of Sydney Anderson

    Sydney Anderson was initially hired as a product development summer intern, but she was such a quick study and a wonderful addition to the 5 Dynamics team, that we as…

  • Teresa Wythe Office Administration and A/R, A/P

    Photo of Teresa Wythe

    Teresa Wythe is a valuable member of the 5 Dynamics team whose primary role is Office Administration. Teresa’s handles A/R, A/P as well as other administrative tasks.…

  • Robbie Fuertes Controller

    Photo of Robbie Fuertes

    Robbie is an energetic and enthusiastic person who draws motivation from the people around her. As Controller, Robbie manages financial dealings and analysis for 5 Dynamics…

  • Christopher Shockey Senior Consultant (Facilitation and Product Management)

    Photo of Christopher Shockey

    Christopher Shockey is the creative and empathetic product manager and a master facilitator at 5 Dynamics. Wearing two hats, Christopher utilizes his strong people in…

  • Melissa Wells Senior Consultant (Facilitation and Content Development)

    Photo of Melissa Wells

    Melissa Wells is a highly creative and innovative trainer and product developer. Her specialty is in the personal applications of the Simpli5 platform. She has been a…

  • Amber Galou Senior Consultant (Facilitation and Leadership Coaching)

    Photo of Amber Galou

    Amber Galou is a wildly curious and passionate facilitator and executive coach. She loves to share her knowledge and enthusiasm of the Simpli5 methodology to help tea…

  • Roger Barney Senior Consultant (Facilitation and Executive Coaching)

    Photo of Roger Barney

    Roger Barney coaches Executives for accelerated success based on his broad experience as a C-level executive. He has transformed Executive teams, Boards, and has positioned companies from start-ups to…

Karen Gordon
CEO

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Karen Gordon is the high-energy, problem-solving president and CEO of 5 Dynamics. A tireless worker, Karen thrives on helping companies create collaborative cultures that accelerate team performance. Using our Simpli5 platform to drive better results, Karen works to make a positive impact on people’s working lives. As an Author, educator, and entrepreneur, Karen brings to the table over 20 years of experience leading organizations to reach their highest potential. Karen is a two-time Inc. 500 Honoree, former Ernst and Young Entrepreneur of the Year finalist and included in the Dallas Top 25. Louisiana Tech University also named Karen its 2006 Alumnus of the Year in the College of Liberal Arts. In addition to appearing in publications like SWAAY, The CEO Magazine, Business News Daily, Huffington Post, HR Dive, and Entrepreneur, she writes regularly for Money Inc. Karen recently presented at TEDx UT Austin on the topic of The Myth of Difficult People.

Karen splits her time between Austin, TX and Wilton, Maine. When in Maine, she can be found at her lakeside camp enjoying nature with a good book, a glass of wine and her faithful dogs, Rudy and Sunshine. Karen has also served on multiple non-profit boards that share her passions of helping children, animal welfare, and social justice.



Matt Connell
VP Customer Success

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Matt Connell is the action-oriented, personable vice president of customer success at 5 Dynamics. A highly-organized team player, Matt combines empathy for customers and employees with a sincere desire to help them achieve success and satisfaction with our Simpli5 platform.

Matt joined 5 Dynamics in 2014. He has served in an executive role in organizations for over 20 years with a heavy focus on customer operations, support, service, and success. With excellent people management and coordination skills and detail-oriented budget management, Matt helps drive success and growth as a leader at 5 Dynamics.

Matt likes to spend his free time off the grid with his dog, Leonard. Usually lost in thought, he is a forward thinker and often finds himself pondering the future and exploring countless possibilities. Matt has been volunteering as a prison minister since 2006.



Ed Gordon
VP Products

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Ed Gordon is the fearless vice president of product at 5 Dynamics. Ed thrives on ensuring his to-do list is empty at the end of the day and helping others achieve the same result. He empowers organizations to improve their team’s workflow, experience, and outcomes by implementing our Simpli5 platform.

Ed helped establish the company on day one and assisted in developing business processes for product development, IT, HR, and finance. He has served in an executive role in multiple organizations for over 12 years, including 10 years as the president of GTCI. Ed and his team led the company to 1100% growth in three years and earned GTCI a spot on the INC 500 “Fast Growing Companies in the US” list two years in a row.

Ed is a true nature enthusiast and enjoys outdoor activities such as camping, hiking, boating, and fishing. True to his problem-solving nature, he also enjoys a good crossword puzzle from time to time.



Daniel Shockley
Customer Experience Manager

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Daniel Shockley is the adaptable, analytical customer experience manager at 5 Dynamics. An advocate for understanding and appreciation, Daniel works with organizations to help them meet their goals with our Simpli5 platform.

Daniel has partnered with Karen Gordon for over a decade, previously elevating customer experience at GTCI and Growing by Design before joining 5 Dynamics. Daniel’s responsibilities have run the gamut, but his attention to detail and his compassionate nature remain. He is critical to keeping our product content uniform, fresh, and evolving while also serving as a customer facing project manager further enabling success and satisfaction.

Daniel’s love for nature drives his interest in photography and his volunteer work as a summer camp counselor. When he’s not outside, he enjoys participating in local theater productions either on stage or behind the scenes. He is also an advocate of continuing education and is interested in areas of language and human behavior, like linguistics, etymology, social psychology, anthropology, cultural studies, and futures studies.



Emily Lawson
Senior Account Executive

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Emily Lawson is an energetic, charismatic, Senior Account Executive at 5 Dynamics. As a genuine people person, she thrives on building meaningful relationships and helping new customers solve their business challenges. She loves introducing people to our Simpli5 platform as she sees how doing so creates better working relationships for all. Emily is a customer favorite when it comes to facilitating learning due to her naturally engaging nature and her deep knowledge of our product offerings.

Emily brings a wealth of experience to her role at 5 Dynamics. In addition to delivering training for the company and working as a senior account executive, she also spent years working with the customer success team. Because of this wide range of expertise, Emily is able to bring her in-depth knowledge of our products paired with her awareness of how our customers are currently recognizing value and share this with prospective customers.

Emily loves spending time with her two children and diving into a good book with a cup of coffee and her pug, Napoleon. She also channels her natural social energy into physical activity, outdoors if at all possible!



Brian Fryer
Product Design Engineer

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Brian Fryer is the enthusiastic designer at 5 Dynamics. His boundless enthusiasm rallies the team around a shared vision of creating delightful experiences for others.

Brian’s worked with dozens of startups on 100s websites and software applications. His extensive UX design expertise combined with over a decade of development experience empowers his teams to quickly design and launch digital products that are consistent, delightful, and reliable. Through his passion for design, he’s able to help his teammates understand the true meaning of what we’re building.

Brian loves travel photography, and frequenting multi-day art & music festivals across the country. At home, he throws intimate dinner parties for his broad group of friends.



Mofeda Dababo
Lead Generator and Marketing Specialist

Photo of Mofeda Dababo 1. EXPLOREEffortless2. EXCITEDeliberate+3. EXAMINEDeliberate+4. EXECUTEEffortless

Mofeda Dababo is a cheerful Lead Generator and Marketing Specialist for 5 Dynamics. She is a creative thinker who combines opportunities with resources to achieve results.

Mofeda joined 5 Dynamics in 2020. She has spent years studying Business and Marketing and is very interested in observing and learning more about human behavior. With her background and skills as a team player, Mofeda loves to listen to input from all departments in 5 Dynamics, implement their suggestions, and watch the magic happen!

Mofeda likes to spend her free time experimenting in the kitchen, beginning with a recipe but ending up executing a new recipe of her own. She also likes to spend time learning new skills and developing new hobbies.



Sydney Anderson
Product Development Intern

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Sydney Anderson was initially hired as a product development summer intern, but she was such a quick study and a wonderful addition to the 5 Dynamics team, that we asked her to stay on. Sydney is logical, creative, hardworking, and eager to learn and grow. While still attending University, she is focused on broadening her knowledge and at the same time, building a better product for our customers using the Simpli5 platform.

Sydney reached out to our CEO, Karen Gordon, in 2019, to inquire about intern opportunities with hopes to grow and apply her skills while completing her computer science degree. Although an opportunity did not exist at the time, Karen was so impressed with Sydney’s initiative and intellect, that she hired her on the spot. Since that time, Sydney has contributed to 5 Dynamics by performing tests to ensure our products work as they were designed. Sydney’s role has expanded from testing to include QA leadership and front end development.

Sydney loves to stay active and, in fact, is a D1 Track and Field athlete for Louisiana Tech University. While fitness is her life, she also enjoys cooking and trying different foods in mass quantities.



Teresa Wythe
Office Administration and A/R, A/P

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Teresa Wythe is a valuable member of the 5 Dynamics team whose primary role is Office Administration. Teresa’s handles A/R, A/P as well as other administrative tasks. She has also been known to pitch in on customer service inquiries as she loves being able to help others with their challenges and has taken the time to really get to know our product offerings. Teresa is most productive at work when solving problems by analyzing specific situations or by creating multiple options. She loves tackling a project and seeing it through to the end.

Teresa loves the outdoors. She, along with her husband and 2 dogs, goes camping every chance she gets as she loves to explore new territories. She also loves spending as much time as she can with her children and grandchildren. If you really want to get on Teresa’s good side, be sure to ask her about her beloved Michigan. Teresa is a huge sports fan in general but one of the proudest supporters of all things Michigan. Go Blue!



Robbie Fuertes
Controller

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Robbie is an energetic and enthusiastic person who draws motivation from the people around her.

As Controller, Robbie manages financial dealings and analysis for 5 Dynamics. A career finance leader for software organizations, Robbie has spent over a decade developing financial practices for startups, and previously held the role of Controller for such organizations as Bury Partners and the Blood and Tissue Center of Central Texas.

Robbie is the volunteer coordinator for the regional chapter of Special Olympics, an organization that continues to inspire and energize her. She enjoys Pilates, running, reading, a great cup of coffee and an everlasting supply of dark chocolate.



Christopher Shockey
Senior Consultant (Facilitation and Product Management)

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Christopher Shockey is the creative and empathetic product manager and a master facilitator at 5 Dynamics. Wearing two hats, Christopher utilizes his strong people intuition and communication facilitation skills while leveraging his original problem solving to create new product functionality in our Simpli5 platform.

Christopher joined 5 Dynamics in 2016, after a decade in leadership roles at one of our innovative higher education customers. Before that, Christopher spent nearly 15 years at HP, managing product development and training teams worldwide.

Christopher and his wife Kirsten are internationally recognized fermentation experts, with four published books on the subject. He is also is an orchardist, homesteader and cidermaker, which gives him many chances to be reminded just how much he has left to learn.



Melissa Wells
Senior Consultant (Facilitation and Content Development)

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Melissa Wells is a highly creative and innovative trainer and product developer. Her specialty is in the personal applications of the Simpli5 platform. She has been a part of 5 Dynamics for many years. First as a co-founder of the original company and currently as a creative consultant and master trainer for the new 5 Dynamics.

During her free time, she creates vision board products and services to inspire people to actualize themselves. She lives in Santa Cruz, CA with her dog Ramone and enjoys walking on the beach and helping people express their creativity and authentic self.



Amber Galou
Senior Consultant (Facilitation and Leadership Coaching)

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Amber Galou is a wildly curious and passionate facilitator and executive coach. She loves to share her knowledge and enthusiasm of the Simpli5 methodology to help teams collaborate more effectively - and to help individuals build greater self-awareness.

Amber joined the team in 2016 after 15 years as an HR professional in both large and small biotech and high-tech organizations, where she saw first-hand how the power of Simpli5 could transform the way teams perform. Amber is also an ICF certified coach, holding her PCC and CPCC designations.

Amber’s happy places are gliding down the ski slopes of Vermont, snuggled up with her 3 cats watching HGTV, or meditating in her garden. Her sense of humor and understanding of human behavior serve her well as she navigates the dynamics of a blended family that includes a French husband, teenage daughter, and animated step-son.



Roger Barney
Senior Consultant (Facilitation and Executive Coaching)

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Roger Barney coaches Executives for accelerated success based on his broad experience as a C-level executive. He has transformed Executive teams, Boards, and has positioned companies from start-ups to Fortune 100s, to win in rapidly changing markets. Roger has utilized the 5 Dynamics’ Methodology for years and has seen amazing results.

As a coach who is outcome driven, he works with individuals and teams to find the root cause of behavioral issues, and develops a plan to focus on 4-6 measurable behavior changes. Roger’s goal is to help individuals and teams transform their lives.

Roger has coached boards, CEOs and Executives on how to become more effective in their roles. He has also worked with Executives to help them develop high performing teams. As a coach Roger is an entrepreneur, board member, both in the for profit and not for profit world. He has also successfully guided a number organizations through Strategic Planning and Implementation.

Believing in the importance of giving back to the community, Roger has served in multiple capacities for HOPE Services. He is currently serving in his 19th year on the Uplift Family Services Board, a $100 million California statewide agency that serves children and families with mental health issues.



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